Any business that wants to spruce up its image has to make use of SEO services to get their websites ranked higher in search engines. Statistics show that 42% of users click the first link that features in search results, 8% of them click the second link and this percentage continues to drop. It has also been shown that 62% of all users are more likely to click a link on the first page of the search results than pages that come after that.
You may have an attractive website yet fail to attract your target audience. This can be attributed to the fact that your site lacks the necessary ingredients to impress both users and search engines. You can turn this around by using reliable and proven SEO services to help you penetrate your niche market, become popular and therefore be branded.
SEO is an online strategy that will help promote your website and help you gain recognition among thousands of other sites on the internet. These services make you be ranked among the top credible sites on search engines. There are two types of SEO services that can be applied on your website:
This strategy deals with fine-tuning your website to make it rank high in search engines. The various components of on-page optimization include:
Content – the content of your website needs to be readable to human users. Content is made up of photos, videos, text and animations. Text content includes page titles, articles, navigational links and descriptions. You need to have high quality, relevant content that provides useful information or some form of entertainment to the user. This content must be constantly updated to reflect the latest information.
Keyword use – The content must include a well-researched keyword in a reasonable density and incorporated in the article in a readable manner. It should be placed at the right location and frequency.
Website architecture – this refers to the overall structure of the webpage or website. The structure will determine whether the website can be easily indexed or crawled by the search engine. The structure needs to bring out all the relevant keywords and links clearly.
Off-page SEO services involve the strategies that are performed away from your site. They include:
Backlinks – these include links on other sites that point to your website. The links can be in forum posts and blogs, resource boxes and as anchor texts.
Article marketing – one of the best ways you can increase your online visibility is to do article marketing. To Several online directories are available for you to submit articles about your products and services. To get maximum traffic to your site, you can place a link pointing to your website in your articles.
Social marketing – joining social media websites and online forums is another way you can use to promote your site. Here, you can post links and comments to get higher page ranking.
Depending on the goals you have in mind, you can have an expert use several of these SEO services in your website to get a higher page rank in search engines.